Conversation is vitally important and here at Brand Culture we want to celebrate the ‘Art’ of successful
conversation #nationalconversationweek
Conversation is at the heart of our business. It creates lasting connections and strengthens relationships. It
opens up doors, realises potential and identifies opportunities. Effective conversation is an essential part of marketing communication as it builds trust and credibility.
Not only is conversation necessary in a practical sense but it is also vital for positive mental health. We live
in a society where sadly many feel unable to say what’s on their mind or we make assumptions that people know what is. When people don’t talk, speculation can happen.
Conversation shares information and is a handy, necessary tool to master. Conversation gives us social support and helps us put things in perspective which helps build resilience and cope better when things don’t go to plan.
Open communication within an organisation encourages creative problem solving, more creative ideas, and
outside-the-box thinking. It can help the marketer understand the customers’ needs and preferences. Effective communication can also help you create a positive image for your brand.
Here are some examples of effective marketing communication:
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Traditional advertising.
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Direct marketing.
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Social marketing.
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Presentations.
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Sponsorships.
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Customisable furniture to match spaces of all shapes and sizes.
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Reach, attention, creativity, distinctiveness, consistency, emotion, and motivation.
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Product marketing campaigns.
We enjoy the art of conversation, it helps us to do a deep dive into the mindsets of our clients and enables us to build long lasting, positive working relationships with them.